Would you like to know more?
Introduction    Full CV


After over 15 years of designing digital products within every industry, labels start to blur. If I had to try and define myself (professionally) I'd consider myself a Full Stack Digital Product Designer ™.

In recent years I have discovered the full value of my extensive experience. Having worked as a UX Lead, Product Owner, (reluctant) Software Developer, Scrum Master, and Business Analyst in both multinationals and startups, I feel I have a unique perspective on the design process. It also helps me to have a grounded, common sense attitude to design. I'm around long enough to know that budgets and time are finite items.

  • Over 15 years experience in successful digital product design and implementation.
  • Diverse industry experience; including sports, entertainment, enterprise, telecommunications and financial compliance.
  • Extensive history designing user experiences for high-profile clients, such as Sky, AIB, Bank of Ireland, HSBC, Manchester United, FC Barcelona, Fox TV.
  • Experience managing a Front End team within an agile environment, from conception to delivery.
  • Background of coding in development environments.
  • 2+ years experience managing own tech start-up.

Product Analysis

Understanding the product, the customer, and the problem to be solved, is key to owning the design process. Anything else is just expensive guesswork.

UX Work

The user should always be the first consideration. In my experience, wireframing, prototyping and user testing are the cornerstone of developing any digital product.

Under the Hood

I believe to understand digital design you need to have worked at the coal face. I built my own designs for many years, and worked with front and back-end developers on large scale solutions.

UI Design

I have been designing intuitive user interfaces for over 10 years. I am experienced with responsive sites, enterprise applications and SaaS models. Bad design is my enemy.


UI Design • UX Design • Interaction Design • SaaS Architecture • Team Management • Business Analysis • Wireframing • Prototyping • Sitemapping • Storyboarding • Photoshop • Sketch • Agile Team Experience • Jira • Responsive Design • HTML • CSS • Angular • Technical Writing • Analytics • Email Marketing • Confluence • Communication Skills • Axure

Contact Me